SEO stands for Search Engine Optimization. The bigger question to ask is why do I need it? Image for a moment that you started a local business. You spent months hand selecting inventory and designing your show room. You spent thousands of dollars on displays, POS Systems, and hired the best staff any local business could ever desire to have. On opening day you stand behind the counter staring at the door...waiting for the first customer to come through the door. No one ever walks in. After a few months of no sale and no customers, you throw in the towel and shut the doors to your business. This is the way most people treat their website. They spent countless hours and dollars designing a website, and then wonder why no one ever visits the site. Those three letters S.E.O. can change all of that.
On the Information Super High way you have to be found in a search engine to drive traffic to your site. Unless of course you have a rather large advertising budget. Every day MILLIONS of people type in keywords on search engines such as Google, Bing, and Yahoo. The question is how do you optimize your website to take advantage of being seen when someone searches for key words that pertain to your business. It's not nearly as easy as it sounds. That's why we have a Search Engine Guru who has been listing sites in search engines for over 14 years!